BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20170302T133000Z DTEND:20170302T163000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Do You Know How to Achieve Effective Branding Results? - A Finding your Next Customer Workshop Series DESCRIPTION:Your Brand reflects your company's Visual\, Physical\, Voice and Attitude identity. \n\n\n\nA powerful brand creates an emotional response in a customer's mind\, every time they see it. You want your Brand to reflect your company's image in a very positive way. Your Brand should be reflected consistently\, not only in your marketing\, but in everything you do\; Logos\, signing\, presentation\, packaging\, customer service etc. In this workshop you will learn about the value and the effectiveness of your brand. You will learn the difference between marketing and advertising and how to create a successful campaign that will define your brand and maximize awareness. You will learn how to target an audience and deliver the highest rate of recall and return on your investments. Vicki will tell you how to leave a lasting impression with your customers and potential customers.\n\n\n\nKey Takeaways:\n\n Learn to craft an impactful 30 second elevator pitch using the 3 C's.\n The 7 powerful steps to Effective Branding and how to achieve it.\n How to set a Marketing budget and track results.\n Know the difference between Marketing & Advertising.\n The Dos & Don'ts of business gifts.\n How to create a successful promotional campaign that will maximize brand awareness.\n The importance of the 5 P's for effective business development.\n\n\n\n*All attendees will receive a Gift Bag.\n\n\n\nSpeakers: \n\n\n\nVicki Lam\n\nPromo Victory\n\n \n\n\n\nVicki Lam\, CAS is the President & Founder of Promo Victory Inc.\, a strategic promotional marketing company that offers close to 1 million innovative custom branded merchandise & apparel. Promo Victory's mission is to maximize marketing budgets & ROI by creating successful promotions that add impact and value so the brand & message stand out from the crowd. Since 2008 the company has serviced over 300 diverse clients nationwide including: small & mid-size businesses\, corporations\, non-profits\, health care\, malls\, hotels\, schools and government agencies. A 2nd generation entrepreneur\, Vicki has over 20 years of experience in marketing & advertising. She earned her Bachelor degree in Marketing Management from Goldey-Beacom College and is a Certified Advertising Specialist\; only 2% in the promotional industry hold this highly recognized credential. Vicki is also a member of the American Marketing Association. \n\n\n\nAgenda: \n\n8:30 to 9:00 a.m. - Networking and Registration\n\n9:00 to 9:20 a.m. - Introductions\n\n9:20 to 11:20 a.m. - Training\n\n11:20 to 11:30 a.m. - Wrap-Up\n\n\n\nContinental Breakfast is included and provided by Costco Wholesale.\n\n\n\n\n\n\n\nThis event will be recorded by the Official EEC Videographer\, Billy D. Productions. X-ALT-DESC;FMTTYPE=text/html:Your Brand reflects your company&rsquo\;s Visual\, Physical\, Voice and Attitude identity.  \;
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\nA powerful brand creates an emotional response in a customer&rsquo\;s mind\, every time they see it. You want your Brand to reflect your company&rsquo\;s image in a very positive way. Your Brand should be reflected consistently\, not only in your marketing\, but in everything you do\; Logos\, signing\, presentation\, packaging\, customer service etc. In this workshop you will learn about the value and the effectiveness of your brand. You will learn the difference between marketing and advertising and how to create a successful campaign that will define your brand and maximize awareness. You will learn how to target an audience and deliver the highest rate of recall and return on your investments. Vicki will tell you how to leave a lasting impression with your customers and potential customers.
\n
\nKey Takeaways:\n\n
\n*All attendees will receive a Gift Bag.
\n
\nSpeakers:  \;  \;  \;
\n
\nVicki Lam
\nPromo Victory
\n \;  \;
\n
\nVicki Lam\, CAS is the President &\; Founder of Promo Victory Inc.\, a strategic promotional marketing company that offers close to 1 million innovative custom branded merchandise &\; apparel. Promo Victory&rsquo\;s mission is to maximize marketing budgets &\; ROI by creating successful promotions that add impact and value so the brand &\; message stand out from the crowd. Since 2008 the company has serviced over 300 diverse clients nationwide including: small &\; mid-size businesses\, corporations\, non-profits\, health care\, malls\, hotels\, schools and government agencies. A 2nd generation entrepreneur\, Vicki has over 20 years of experience in marketing &\; advertising. She earned her Bachelor degree in Marketing Management from Goldey-Beacom College and is a Certified Advertising Specialist\; only 2% in the promotional industry hold this highly recognized credential. Vicki is also a member of the American Marketing Association. \; \;
\n
\nAgenda:
\n8:30 to 9:00 a.m. - \; \; \; \; Networking and Registration
\n9:00 to \;9:20 \;a.m. - \; \; \; \; Introductions
\n9:20 to 11:20 a.m. - \; \; Training
\n11:20 \;to 11:30 a.m. -  \;Wrap-Up
\n
\nContinental Breakfast is included and provided by Costco Wholesale.
\n
\n
\n
\nThis event will be recorded by the \;Official EEC Videographer\, \;Billy D. Productions.
\n LOCATION:12 Penns Way\, New Castle\, DE 19720 FROM THE SOUTH: I-95 North Take Exit # 4B/ Rt. 7 On Rt. 7/Rt. 1\, go to Exit 166 (Churchmans Crossing/Rt. 58E) and turn left onto Churchmans Road (Rt. 58 - Office Depot will be on your right) Travel past former Chamber offices 1.5 miles Turn Left onto Airport Rd / DE-37 N 1.1 miles Turn Right onto Penns Way (just past Emory Hill Offices) 0.1 miles End at 12 Penns Way building on the Left up on the hill FROM THE NORTH: I-95 South toward Newark/Baltimore Merge onto DE-141 S / US-202 S via Exit 5A toward US-13 / New Castle 1.5 miles Turn Slight Right onto Commons Blvd/ DE-37 S 0.7 miles (FedEx is on your right) Turn Left onto Penns Way (NCC Government offices on your right) 0.1 miles End at 12 Penns Way Building on the Left up on the hill If you have any trouble finding the New Castle County Chamber offices\, please call (302) 737-4343. UID:e.2890.2149 SEQUENCE:3 DTSTAMP:20260409T111910Z URL:https://business.eecincubator.com/events/details/do-you-know-how-to-achieve-effective-branding-results-a-finding-your-next-customer-workshop-series-2149 END:VEVENT END:VCALENDAR