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BEGIN:VEVENT
DTSTART:20240207T140000Z
DTEND:20240207T150000Z
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SUMMARY:Marketing 101
DESCRIPTION:In this introduction to modern marketing\, you will learn:\n\n	The 4 elements in Marketing: Product\, Price\, Place and Promotion\n	Difference between Marketing and Advertising\n	How to set a marketing budget every year\n	Effective Marketing & Branding strategies   Clear Brand\, Unique Value Proposition\, brand promise\, define target audience\, mission statement\, core values.\n\nAbout the Speaker:\n\n\n\nVicki Lam is the Founder of Promo Victory\, an award-winning promotional marketing company helping clients to market successfully with innovative promotional products & apparel that tells the story of their brand. She has single-handedly grew the company from zero to almost 500 clients nationwide. \n\n\n\nVicki has 27 years of experience in Marketing and Advertising. She has a bachelor's degree in marketing management and is a Certified Advertising Specialist. In 2018\, her company won the 'Superstars in Business' Award for excellence and outstanding achievements. For 10 years\, she volunteers her time to the business community by teaching marketing workshops to help businesses sustain and grow. In 2023\, Vicki won the 'Trusted Advisor' Award for her positive impact and mentorship to business owners.
X-ALT-DESC;FMTTYPE=text/html:<img alt="" height="338" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2890/Image/EEC/2024BusinessEducation1.jpg" style="width: 600px\; height: 338px\;" width="600" /><br />\n<br />\n<strong>In this introduction to modern marketing\, you will learn:</strong>\n<ul>\n	<li>The 4 elements in Marketing: Product\, Price\, Place and Promotion</li>\n	<li>Difference between Marketing and Advertising</li>\n	<li>How to set a marketing budget every year</li>\n	<li>Effective Marketing &amp\; Branding strategies &ndash\; Clear Brand\, Unique Value Proposition\, brand promise\, define target audience\, mission statement\, core values.</li>\n</ul>\n<strong>About the Speaker:</strong><br />\n<br />\n<img alt="" height="173" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2890/Image/EEC_Speaker_Headshots/vicki-lam.jpeg" style="width: 150px\; height: 173px\; float: left\; margin: 5px\;" width="150" /><strong>Vicki Lam</strong> is the Founder of <a href="https://www.promovictory.com/">Promo Victory</a>\, an award-winning promotional marketing company helping clients to market successfully with innovative promotional products &amp\; apparel that tells the story of their brand. She has single-handedly grew the company from zero to almost 500 clients nationwide.&nbsp\;<br />\n<br />\nVicki has 27 years of experience in Marketing and Advertising. She has a bachelor&rsquo\;s degree in marketing management and is a Certified Advertising Specialist. In 2018\, her company won the &lsquo\;Superstars in Business&rsquo\; Award for excellence and outstanding achievements. For 10 years\, she volunteers her time to the business community by teaching marketing workshops to help businesses sustain and grow. In 2023\, Vicki won the &lsquo\;Trusted Advisor&rsquo\; Award for her positive impact and mentorship to business owners.<br />\n&nbsp\;
LOCATION:New Castle County Chamber of Commerce Emerging Enterprise Center 920 Justison Street\, Wilmington\, Delaware 19801
UID:e.2890.6952
SEQUENCE:3
DTSTAMP:20260403T235214Z
URL:https://business.eecincubator.com/events/details/marketing-101-6952
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