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DTSTART:20180905T123000Z
DTEND:20180905T160000Z
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SUMMARY:The Intangible Value Hidden in a Brand\; Building a Brand
DESCRIPTION:The Growth Wheel framework branding opportunities shows four areas that all form the brand of a business. It is visual identity\, physical identity\, voice identity and attitude identity. Within these four areas\, there are several sub points that contribute to express a brand. This framework shows a selected few.\n\n\n\nA key point of this framework is that branding is a lot of things. It is not only about how you seem on the outside\, e.g.\, how your logo or your products are perceived. A brand is very much also about the values and attitudes of the company and the entrepreneur. A believable brand is one that fits the values of the company. \n \n\nSpeaker:\n\n\nDora Cheatham\n\nProgram Manager\n\nEmerging Enterprise Center\n\n\n\n\n\n\n\n\n\n\n\n\n\nOfficial EEC Technology Partner\,
X-ALT-DESC;FMTTYPE=text/html:<p><span style="font-size:12px\;"><span style="font-family:verdana\;">The Growth Wheel framework branding opportunities shows four areas that all form the brand of a business. It is visual identity\, physical identity\, voice identity and attitude identity. Within these four areas\, there are several sub points that contribute to express a brand. This framework shows a selected few.<br />\n<br />\nA key point of this framework is that branding is a lot of things. It is not only about how you seem on the outside\, e.g.\, how your logo or your products are perceived. A brand is very much also about the values and attitudes of the company and the entrepreneur. A believable brand is one that fits the values of the company.&nbsp\;</span></span></p>\n&nbsp\;\n\n<p><strong>Speaker:</strong></p>\n<img alt="" height="213" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2890/Image/doracheathamphoto.jpg" style="width: 131px\; height: 213px\;" width="131" /><br />\n<strong>Dora Cheatham</strong><br />\nProgram Manager<br />\nEmerging Enterprise Center<br />\n<br />\n<br />\n<br />\n<br />\n<br />\n<br />\nOfficial EEC Technology Partner\,&nbsp\;<img alt="" height="30" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2890/Image/comcastbus-websmall.jpg" style="width: 81px\; height: 30px\;" width="81" />
LOCATION:920 Justison Street Dravo Plaza at the Riverfront Wilmington\, DE 19801 Lost? Call 302-737-4343
UID:e.2890.2790
SEQUENCE:3
DTSTAMP:20260408T104925Z
URL:https://business.eecincubator.com/events/details/the-intangible-value-hidden-in-a-brand-building-a-brand-2790
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