Guerrilla Marketing: Finding Your Next Customer

Description

  Guerrilla Marketing: High Impact on a Tight Budget PROGRAM DESCRIPTION: Every small business is looking to find ways to reach their target customers efficiently. There aren't ever enough marketing dollars! Guerrilla marketing is an advertising strategy in which low-cost, unconventional means are utilized, often in a localized fashion. Typically this type of promotion relies on time, energy and imagination rather than a big marketing budget.  Back by popular demand, this interactive workshop continues to get great reviews and is scheduled to be presented in Nashville, TN;  Washington, DC; and Anchorage, AK in 2015! Topics Covered Building a year long marketing plan that will help you grow your business and avoid actions that suck up time but don't deliver desired results.  Take-Aways: Mini-Marketing Plan! This highly interactive session will help you create a mini-marketing plan that will be tailored for your business. What to Bring? Bring with you a failed marketing attempt and we will help diagnose why it didn't work and what might have been done differently. *********************** Learn what motivates people to want to do business with your organization so that you can grow profitably.     Speaker: Kay Keenan President, Growth Consulting Kay Keenan is an accomplished marketer, strategist, fundraiser and business leader. She is the co-author of Conversation on Networking and leads workshops on building relationships. She regularly tweets (@ConsultKeenan) on marketing and nonprofit topics. Agenda 8:30 -  9:00 a.m. - Networking & Breakfast 9:00 -  9:30 a.m. - Speaker & Attendee Introductions 9:30 - 11:00 a.m. - Presentation 11:00 -11:30 a.m. -Q&A Continental breakfast will be provided. Cost: $35.00 members $50.00 non-members "Like" us on Facebook! Follow us on Twitter.  Join us on LinkedIn